storyline#app design#fantasy UI#reading app design

Designing the Magic: Creating Our Fantasy Theme

Part 3 of our series on building Enchanted Reads. Discover how we crafted the visual identity that makes our app feel magical.

E
Enchanted Reads Team
•February 16, 2026•3 min read
Designing the Magic: Creating Our Fantasy Theme

Designing the Magic: Creating Our Fantasy Theme

Part 3 of "The Making of Enchanted Reads"

A reading app can be functional without being beautiful. But we wanted Enchanted Reads to feel like opening a treasured book—before you even start reading.

Finding Our Visual Voice

The question wasn't just "What should it look like?" but "What should it feel like?"

We explored countless directions:

  • Modern minimalism (too cold)
  • Cozy cottage core (too narrow)
  • Gothic darkness (too heavy)
  • Clean tech aesthetic (too ordinary)

Nothing felt right until we stumbled upon our answer: fairy tale library.

Imagine a library in an enchanted castle. Warm candlelight. Ornate shelves. Books with gilded spines. A sense of wisdom and wonder.

That was our North Star.

The Color Palette

Colors set emotional tone instantly. We chose:

Primary Green (#103c2f) - Deep forest green, reminiscent of ancient libraries and fairy tale forests. It grounds the design in nature and wisdom.

Warm Cream (#f5f5f0) - The color of aged paper, creating warmth without harshness. Every screen should feel like a welcoming page.

Gold Accents (#d4a574) - For highlights and special moments. Gold says "treasure"—and books are exactly that.

Frame Browns - Multiple shades for the wooden elements that frame our bookshelves, creating depth and tactile warmth.

Typography That Tells a Story

Fonts speak before words are read. We selected:

Cinzel - For headers and titles. It has the elegance of ancient inscriptions, perfect for an enchanted library.

Philosopher - For body text. Readable yet distinctive, with a hint of fairy tale charm.

Together, they create a typographic voice that feels timeless yet approachable.

The Small Touches

Magic lives in details:

Subtle Animations - Pages that turn gently, elements that fade softly. Nothing jarring, everything flowing.

Seasonal Themes - Winter brings gentle snowfall and warmer tones. The app breathes with the year.

Decorative Flourishes - Ornate borders, subtle patterns, corner decorations. Nothing over the top, just enough to enchant.

Sound Design - Soft interactions that feel satisfying. (Optional, of course—we respect quiet reading!)

Responsive Magic

The design had to work everywhere:

  • Phones held on commutes
  • Tablets curled up on couches
  • Desktops for serious cataloging

Each size needed the same magical feeling, adapted appropriately. A phone version isn't a shrunken desktop—it's a reimagined experience.

The Bookshelf Evolution

Our bookshelf went through dozens of iterations:

  • How should spines look?
  • How do you show reading progress?
  • What happens when you have hundreds of books?
  • How do you balance beauty with usability?

The current design—books arranged on wooden shelves with visible spines—took months to perfect. Every shadow, every proportion, every interaction was considered.

Testing Beauty

Design can't be created in isolation. We tested extensively:

  • Does this feel right on a dark night?
  • Does this work for someone with visual impairments?
  • Does this maintain magic when you have 500 books?

Feedback shaped refinement. The app you see today is the result of countless iterations.


In Part 4, we'll dive deep into our signature feature: the virtual bookshelf that reimagines how you organize your library.

This is Part 3 of "The Making of Enchanted Reads," a 7-part series exploring how we built a reading app for book lovers.